In the AI era, everyone wants faster answers. But speed is only useful if the knowledge underneath is trusted.
Mews had outgrown the language of a traditional property management system.
Koto has rebranded Stack Overflow to emphasize the enduring value of its developer community in an AI-dominated era. The new identity, centered on the concept of 'always in build,' uses modular design, a custom typeface, and a generative tool built with Claude to reflect the platform’s collaborative spirit. The rebrand was publicly tested and launched at major tech events, positioning Stack Overflow as a trusted source of human-verified knowledge.
Creative studio Koto has rebranded Mews, a Netherlands-based hospitality software platform, with a bold and distinctive identity that challenges the visual conventions of enterprise tech. The new system centers on hot pink, strong typography, and a confident tone of voice to make the brand more visible and human. The project demonstrates how B2B design can be both credible and expressive.