Design cases by studio
- Monogram and Global Campaign for Melissa
- PORTO ROCHA collaborated with Melissa to create a refined monogram and a dynamic global campaign that together redefined the brand’s visual identity. The new symbol balances elegance and playfulness, while the ‘Melissa Station’ campaign infuses motion and connectivity inspired by transit systems. Together, these initiatives give the brand a cohesive yet flexible expression across fashion and culture.
- Footwear, Plastic, Shoe, Station

- Visual Identity for Melissa Flygrl Collection
- Porto Rocha developed the expressive visual identity for Melissa’s Autumn/Winter ’17 collection, Flygrl. The design celebrates freedom and individuality through bold contrasts, combining rough and soft materials, strong typography, and diverse imagery to reflect the collection’s empowering message. The identity extended across campaign photography, packaging, and in-store experiences worldwide.
- Footwear, Calligraphy, Concrete, Foam, Magazine, Shoe, Signage, Window, Window Displays

Designers behind the work
Designers and creative leads credited on Melissa projects in press coverage.