New York creative studio Decade refreshed Maisonette's existing identity to reflect its expansion from luxury children's clothing into a broader marketplace for kids. Preserving the spirit of Lotta Nieminen's original branding, the studio refined the wordmark and typography while adding a flexible system of colourful, hand-made illustrations, patterns, and motion.
BP&O features Lotta Nieminen Studio’s branding for Maisonette, an American online retailer of luxury children’s goods. The identity balances playful scribbles with modern sophistication through a simple monolinear logo, geometric typography, and gold foil detailing. The project demonstrates a refined approach that merges childlike spontaneity with high-end design sensibilities.
