MacroFactor
Design work for MacroFactor, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Sep 2025
- Brand Identity 1
Design cases by studio
Pentagram (1)
- Brand Identity for a Health and Fitness App
- Pentagram created a new brand identity for MacroFactor, a science-based health and fitness app. The design balances precision and humanity through a custom variable typeface, MacroSans, and a system of over 450 icons and illustrations that make data-driven discipline engaging and approachable. The identity expresses the brand’s mission to empower every body by turning evidence into possibility.
Designers behind the work
Designers and creative leads credited on MacroFactor projects in press coverage.
