Mucho developed a renewed identity system for MACBA as it entered a new phase marked by its 30th anniversary and upcoming expansion. The new design introduces a flexible, modular framework built around openness, allowing the museum’s diverse exhibitions and communications to remain coherent while expressing individuality.
Mucho collaborated with Barcelona’s contemporary art museum, MACBA, to create a cohesive brand strategy and print communications system aimed at engaging local audiences and expanding visitor reach. Each exhibition received its own visual identity while maintaining consistency through typography and logo placement, emphasizing individuality and institutional coherence.
Clase BCN developed a series of communication campaigns for the Barcelona Museum of Contemporary Art (MACBA), each tailored to the conceptual focus of individual exhibitions. The designs balanced visual impact with the museum’s established graphic identity, drawing inspiration from the artists’ work and exhibition themes to create distinctive visual narratives.