BP&O reviews Pentagram New York's identity for LenLen, a Thai bar and restaurant in Manhattan’s Flatiron district inspired by 1970s Bangkok shophouses. Led by Andrea Trabucco-Campos, the identity uses intentionally chaotic hand-drawn typography, childlike illustrations, family-photo collage and a sludgy brown palette to communicate warm, informal Thai hospitality while retaining a functional system across digital and physical touchpoints.
