Foundry developed the brand identity and launch campaign for Kin, a social app designed to foster deeper, more meaningful connections. The work focused on communicating Kin’s private, people-first ethos through a clear and relatable message: social made for just your people.
Kit Studio partnered with KIN, an independent London-based production company founded by Michael Hirst, to create a brand strategy, visual identity, and digital presence. The design centers on the concept of connection, featuring a distinctive K–I ligature and a warm, approachable color palette that reflects the company’s collaborative spirit and storytelling focus.
Designers behind the work
Designers and creative leads credited on KIN projects in press coverage.
Creative Boom reports on Studio Morfar’s emotionally intelligent branding for Kin, a wellness-oriented AI app designed to feel human and supportive. The Copenhagen studio developed Kin’s full identity, website, and growth strategy over a 20-month collaboration, focusing on warmth, tactility, and reflection rather than typical tech aesthetics. The project demonstrates how design and performance strategy can merge to create a more empathetic AI experience.