Miguel Gallo
Co-Founder, Growth Director
In their own words
Creative worked hand in hand with user acquisition and retention strategy.
Articles & interviews2
- "Sabina Karlson Reflects on Leadership and Creative Balance"
Creative Boom’s interview with Sabina Karlson explores her decision to step away from Studio Morfar, the Copenhagen-based agency she co-founded, to focus on family and personal balance. She reflects on leadership, setting boundaries, and sustaining creative energy in a demanding industry. The piece highlights her philosophy on flexibility, collaboration, and redefining success beyond constant productivity.
- Studio Morfar Humanizes AI for Kin with Emotionally Intelligent Brand
Creative Boom reports on Studio Morfar’s emotionally intelligent branding for Kin, a wellness-oriented AI app designed to feel human and supportive. The Copenhagen studio developed Kin’s full identity, website, and growth strategy over a 20-month collaboration, focusing on warmth, tactility, and reflection rather than typical tech aesthetics. The project demonstrates how design and performance strategy can merge to create a more empathetic AI experience.