The Brand Identity interviews Melbourne-based designer Tristan Ceddia of Never Now about his studio’s flexible, collaborative approach and his work across music and food branding. Ceddia discusses projects such as Primo, Hector’s Deli, and the Courtney Barnett and Kurt Vile album, emphasizing vernacular design, copywriting, and everyday visual language. The conversation highlights his love for simple, direct communication and the tactile qualities of physical design.
Never NowCourtney Barnett and Kurt VilePrimobranding
The Brand Identity briefly features Never Now’s branding work for Hector’s Deli, a sandwich shop in Richmond. The project includes a bold logo and graphic system using a mix of serif and sans serif typography with a black, red, white, and yellow palette.
