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Grow To Know Design Cases | D1S1

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Grow To Know

Design work for Grow To Know, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Jan 2025

Brand Identity 1

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Pentagram (1)

Visual Identity for Community Gardening Collective Grow to Know
Pentagram developed a new visual identity for Grow to Know, a not-for-profit born from the Grenfell Tower tragedy that uses gardening as a tool for healing and activism. Inspired by blueprints and the cyanotype process, the identity transforms themes of loss into optimism, symbolizing growth, connection, and regeneration within urban communities.
Cyanotype, Garden, London, Paper

Designers behind the work

Designers and creative leads credited on Grow To Know projects in press coverage.

Marina Willerat Pentagram20

News & interviews

Pentagram Crafts Identity for Grow to Know Using Grenfell's Flora
It's Nice That · Mar 4, 2025
Pentagram, led by partner Marina Willer, has created a new identity for the non-profit Grow to Know, founded by Tayshan Hayden-Smith in the aftermath of the Grenfell Tower tragedy. The identity uses cyanotype prints made from local plants to symbolize growth, healing, and community regeneration. The project reflects both the organization’s grassroots ethos and Pentagram’s commitment to meaningful, tactile design.
Pentagram Grow to Knowbranding
Marina Willer Harry Bennett