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Gewu Design Cases | D1S1

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Gewu

Design work for Gewu, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Nov 2024

Brand Identity 1

Design cases Designers News & interviews

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Mirage (1)

Brand Identity for Gewu
Mirage developed a refined brand identity for Gewu, a contemporary Chinese fashion label blending traditional craftsmanship with modern aesthetics. The visual system emphasizes balance, texture, and cultural nuance to reflect the brand’s philosophy of mindful design.
Apparel

Designers behind the work

Designers and creative leads credited on Gewu projects in press coverage.

Mike Piepersat Mirage5

News & interviews

Mirage designs Gewu’s balanced look inspired by harmony and well-being
The Brand Identity · Nov 18, 2024
Berlin-based studio Mirage developed a holistic brand identity for wellness startup Gewu, focusing on harmony, balance, and interconnectedness. The design features soft gradients, circular motifs, and a custom hand-drawn logotype symbolising the flow of life and personal growth. TypeType’s TT Phobos and TT Norms Pro provide a balanced typographic pairing that reinforces the brand’s human and tranquil tone.
Mirage Gewubranding