1 case across 1 studio
The Brand Identity · Jan 26, 2024
The article is a roundup by The Brand Identity highlighting six recent brand identity projects for film and entertainment companies. It features work from U.I.WD., Brand Brothers, PORTO ROCHA, Pentagram, COLLINS, and GYMNASIUM Studio, showcasing diverse visual approaches across production, streaming, and cinema sectors. The piece emphasizes color, typography, and motion as key elements in contemporary entertainment branding.
The Brand Identity · Jul 6, 2023
COLLINS developed a bespoke, variable typographic identity for Disney’s Freeform, designed to reflect the network’s mission of amplifying underrepresented voices. The identity, created in collaboration with Monotype, features a reactive custom typeface that adapts to different perspectives and contexts, supported by Neue Haas Grotesk and a vibrant, eclectic visual system. The result positions Freeform as a dynamic and expressive platform within the competitive streaming landscape.