Freeform

News & interviews

• On the edge of your seat: 6 identities for production companies, streaming platforms, and cinemas

  The Brand Identity · Jan 26, 2024

  The article is a roundup by The Brand Identity highlighting six recent brand identity projects for film and entertainment companies. It features work from U.I.WD., Brand Brothers, PORTO ROCHA, Pentagram, COLLINS, and GYMNASIUM Studio, showcasing diverse visual approaches across production, streaming, and cinema sectors. The piece emphasizes color, typography, and motion as key elements in contemporary entertainment branding.

  U.I.WD.Brand BrothersPORTO ROCHACaravan ClubRosamundbranding
• COLLINS’ bespoke typographic identity for Freeform acts as a reactive platform for unheard voices

  The Brand Identity · Jul 6, 2023

  COLLINS developed a bespoke, variable typographic identity for Disney’s Freeform, designed to reflect the network’s mission of amplifying underrepresented voices. The identity, created in collaboration with Monotype, features a reactive custom typeface that adapts to different perspectives and contexts, supported by Neue Haas Grotesk and a vibrant, eclectic visual system. The result positions Freeform as a dynamic and expressive platform within the competitive streaming landscape.

  COLLINSMonotypeFreeformbranding
• ROVE unveils new identity, website, and Ashley McKim deal

  ROVE has launched a new brand identity and website to reflect its evolution from a two-person live-action production shop into a design-, animation-, and motion-led creative studio. The rebrand was led internally with STOKT, Irene Feleo, and Connor Linde, and coincides with ROVE signing Ashley McKim Consulting for strategic sales and marketing representation.

  ROVESTOKTGoogleNOBULLbranding