A poetic and rational visual identity was created for EXPERIENCE, a Paris-based architecture practice. The project included two custom-drawn typefaces, a new website, and a cohesive system of office materials that balance precision with openness and surprise.
The Brand Identity interviews Sonya Dyakova, founder of Atelier Dyakova, about the studio’s approach to brand building and design. Based in Deptford, London, the small team works across branding, publications, and exhibitions for cultural and fashion clients. Dyakova discusses the importance of trustful client relationships, bespoke typography, and tactile materials in their creative process.