Clear Design developed a bold and culturally resonant identity for Yirramboi, a Melbourne-based First Nations art movement. Centered on the concept of ‘reverberation’, the design uses chevron symbolism, layered typography, and vibrant dayglo green to represent unity, growth, and the voices of First Nations artists. The identity extended across print, motion, and digital platforms to celebrate the festival’s immersive experiences.
Clear developed the campaign identity for Yirramboi 2023, a City of Melbourne festival celebrating First Nations creativity. The design expressed cultural strength and contemporary storytelling through bold visual language and layered symbolism.
Clear developed the campaign identity for Yirramboi 2021, a First Nations-led festival celebrating contemporary Indigenous arts and culture in Melbourne. The design expressed themes of unity, truth, and cultural expression through bold visual storytelling and dynamic compositions.
The Company You Keep developed a campaign identity for Melbourne Music Week, capturing the city’s dynamic cultural energy through a bold and contemporary visual system. The identity unified event communications across print and digital, celebrating Melbourne’s creative community and live music scene.
The Brand Identity interviews Naomi Akikusa-Dawber and Lucy Fry of Play On Play, an Australian studio known for its joyful, collaborative approach to design. They discuss their partnership, workflow, and creative philosophy, as well as their work for clients like Melbourne Music Week and Christina Aguilera. The duo also share insights on industry challenges, female representation, and their plans for future growth.
Play On PlayLadies of LeisureChristina AguileraCity of Melbournebranding
Play On Play created the 2021 identity for Melbourne Music Week, celebrating the city’s return to live music after lockdown. The design used a customised Tex Gyre Heros Condensed typeface and a vibrant palette inspired by fashion and art to express the theme of ‘emerging.’ The project balanced continuity with the festival’s existing brand while injecting optimism and visibility for a post-lockdown audience.