Brand Identity And Campaign For Yirramboi Festival

Clear Design developed a bold and culturally resonant identity for Yirramboi, a Melbourne-based First Nations art movement. Centered on the concept of ‘reverberation’, the design uses chevron symbolism, layered typography, and vibrant dayglo green to represent unity, growth, and the voices of First Nations artists. The identity extended across print, motion, and digital platforms to celebrate the festival’s immersive experiences.