Cirque du Soleil Extends the Show Through Playful Packaging · Sep 16, 2026
Rita Arutyunova created a conceptual CPG packaging line for Cirque du Soleil that extends the live-show experience to concession products. The cans and popcorn packs use wraparound illustrations of acrobats, unicyclists, hoops, and circus characters, drawing on classic circus posters and revealing details as the package is turned.