KesselsKramer developed a distinctive campaign identity for the BFI London Film Festival, celebrating the diversity and creativity of contemporary cinema. The design captures the energy of the event while uniting its visual presence across digital and physical platforms.
Pentagram London partner Marina Willer and her team created the new identity and campaign for the 2026 BFI London Film Festival. The analogue-led system forms LFF letterforms through projected coloured light, filmed against black and enhanced with digital motion, while updating the festival's historic visual heritage with light blue, deep purple and warm pink.