Caserne developed a cohesive brand identity and marketing campaign for a Canadian organic grocery retailer focused on making healthy living more accessible. The project established a fresh, modern visual language that communicates sustainability and approachability across all touchpoints.
The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.