The article is part of The Brand Identity’s biweekly 'The Edit' series, highlighting five recent design projects. Featured work includes Pentagram’s dynamic identity for Williamstown Theatre Festival, Figma’s craft-themed Config magazine by Other Means and Kia Tasbihgou, A Friend of Mine’s tactile cocktail card set, Medium Studio’s playful branding for Temps Tastes Co., and Kate Zest Studio’s serene identity for Knot Bakehouse in Dubai.