Swiss Design Cases
Designers behind the work
Designers and creative leads credited on Swiss projects in press coverage.
Designers and creative leads credited on Swiss projects in press coverage.
Hymn has rebranded the Swiss Museum of Games with a modular, Tetris-inspired identity that reflects the spirit of play across both static and dynamic applications. The flexible system uses geometric blocks and the Ease typeface by Studio Feixen to balance timelessness with a playful tone. The rebrand positions the museum as a forward-thinking cultural institution embracing both traditional and digital gaming heritage.
The article curates eight branding projects for tourism and travel-related clients, showcasing how design captures the spirit of escapism and wanderlust. It highlights identities from studios such as Tinge, Ragged Edge, and Neue, spanning from boutique cabin rentals to national passports. The feature celebrates diverse aesthetics and approaches to travel branding.
The Brand Identity interviews Swiss design studio Onlab about their new website and their philosophy of storytelling through editorial and exhibition design. Partners Vanja Golubovic, Thibaud Tissot, and Matthieu Huegi discuss their evolution from Berlin to Switzerland, their collaborative approach, and their dedication to content-driven design. The conversation highlights their long-term cultural collaborations and their belief in the enduring value of printed and spatial design.
The Brand Identity interviews Washington, DC-based ad agency This January about their recent rebrand, creative ethos, and optimistic culture. Founders and creative directors Maggie Winters and Zach Goodwin discuss the agency’s evolution since its founding in 2020, the reasoning behind their new name, and the design of their new identity anchored by a chrome sun glyph nicknamed 'The Sunbutt.' They also reflect on standout projects for clients like The International Spy Museum and Chatbooks.
The Brand Identity interviews Swiss graphic designer Gregory Page about his career, design philosophy, and the creation of his new website. Page discusses his typographic focus, collaborations with developer Carlos Mayo, and projects for clients like Watch.Swiss and Sony Music. He also shares insights on his upcoming type foundry and personal projects, including new typefaces and a potential type zine.
The Brand Identity interviews Lausanne-based studio Omnigroup, founded by Leonardo Azzolini and Simon Mager, about their collaborative and multidisciplinary approach to design. They discuss their focus on typography, identity, and book design, their type foundry Omnitype, and collaborations such as the ABC Walter typeface with Dinamo. The conversation explores their working methods, creative culture in Lausanne, and the importance of collaboration and material experimentation.
The Brand Identity interviews Parasol’s Creative Director and co-founder Ramiro Oblitas about the studio’s international practice and notable branding projects. The discussion covers Parasol’s origins, its global offices, and key work for clients such as Björk & Berries, Design Sweden, Alexander Lervik, and H&M. Oblitas explains their collaborative approach, design philosophy, and emphasis on flexible, intelligent brand systems.