Primary Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Primary projects in press coverage.
News & interviews
- Wonderhood Design's Rebrand Saves Soho's Last Primary School
Creative Boom · Apr 29, 2025
Wonderhood Design created a playful yet purposeful rebrand for Soho Parish CofE Primary School, the last remaining primary school in central London’s Soho. The identity, developed pro bono under the agency’s Neighbourly Fund initiative, features a co-created logo, bold colors, and a campaign line to boost visibility and enrollment. Early results show a significant rise in applications and engagement, highlighting design’s power to strengthen community ties.
Wonderhood DesignSoho Parish CofE Primary Schoolbranding - Wonderhood Revamps Soho's Only Primary School, Boosts Enrollments by 60%
It's Nice That · Apr 16, 2025
Wonderhood Design has created a new brand identity for Soho Parish CofE Primary School, the last remaining primary school in Soho. The rebrand, developed through workshops with pupils, features a logo inspired by the school’s architecture and community, a bright yellow and navy palette, and a generative logo tool for students. The initiative, part of Wonderhood’s Neighbourly Fund, has already helped boost school enrolment by nearly 60%.
Wonderhood DesignSoho Parish CofE Primary Schoolbranding - 8 standout brand identities transforming education platforms, schools, and learning tools
The Brand Identity · Mar 15, 2024
The article by The Brand Identity curates eight standout brand identities revitalizing the education sector, from schools and universities to learning platforms. Featuring studios such as MAKE, Decimal, Bleed, and Regular Practice, it celebrates bold, colorful, and playful design approaches that bring energy and creativity to educational branding.
MAKEDecimalScandinavian Design GroupLCC (London College of Communication)LearningWellbranding - The District embrace vibrant form and colour in their identity for local primary school St Paul’s
The Brand Identity · Oct 25, 2022
Cambridge-based studio The District created a vibrant, geometric identity for St Paul’s Primary School, inspired by the concept of ‘Life in all its fullness.’ The design uses bold shapes and colours to reflect the school’s diversity and community spirit, paired with the Rational typeface by Studio René Bieder. The result is a playful yet sincere visual system that captures the energy of the school environment.
The DistrictStudio René BiederSt Paul’s Primary Schoolbranding - Fuzzco Builds Distinct Brand Experiences Across Two Creative Studios
The Brand Identity · May 21, 2017 · Interview
The Brand Identity interviews Fuzzco co-founder and creative director Helen Rice about the studio’s dual presence in Charleston and Portland, their collaborative culture, and their approach to creating distinct, playful brand experiences. The discussion covers notable projects such as AIR Serenbe, FIG, and Coast Brewing, as well as internal ventures like Serious Buildings and Pretend Store. Rice also shares insights into Fuzzco’s design philosophy, color choices, and evolving service offerings including content creation and photography.
FuzzcoSerious BuildingsPretend StoreAIR SerenbeFIGbranding - Primary by DIA
The Brand Identity · Sep 3, 2016
The Brand Identity features DIA’s work for Primary, a wellness-focused co-working concept. The generative identity uses color psychology to adapt to moods, activities, and individual personalities, creating a dynamic and evolving brand experience. The project launched with Primary’s first location in New York’s Financial District in 2016, with expansion plans for Flatiron and Toronto.