Simon Elvins
Co-Founder, Creative Director
In their own words
Soho Parish School has been at the heart of the community for over 150 years. But with pupil numbers falling, the only school in Soho is at a real threat of closure. It was key that the new identity transformed the school from being overlooked and unnoticed to an unmissable part of Soho’s community.
Since we moved into our current office at the start of 2023, we’ve been in conversation with the school, which is directly next door to our office.
The previous school identity and signage was looking quite tired and worn, so we thought that a new identity that better reflected its unique location.
It was really important for the headteacher and the school as a whole that the pupils had some involvement and say in the new identity.
Articles & interviews3
- Nicer Tuesdays London announces November speakers and ticket release
It's Nice That announces the November edition of Nicer Tuesdays London at EartH Hackney, with tickets available through DICE. The event will feature talks by multidisciplinary designer Yinka Ilori, illustrator and logo-maker Daryn Roongrawewan, and Wonderhood Studios' Simon Elvins and Roy Barker, alongside support from Affinity, Cavalry by Canva, El Rayo Tequila and Love Corn.
- Wonderhood Design's Rebrand Saves Soho's Last Primary School
Wonderhood Design created a playful yet purposeful rebrand for Soho Parish CofE Primary School, the last remaining primary school in central London’s Soho. The identity, developed pro bono under the agency’s Neighbourly Fund initiative, features a co-created logo, bold colors, and a campaign line to boost visibility and enrollment. Early results show a significant rise in applications and engagement, highlighting design’s power to strengthen community ties.
- Wonderhood Revamps Soho's Only Primary School, Boosts Enrollments by 60%