Co-Founder
Soho Parish School has been at the heart of the community for over 150 years. But with pupil numbers falling, the only school in Soho is at a real threat of closure. It was key that the new identity transformed the school from being overlooked and unnoticed to an unmissable part of Soho’s community.
Since we moved into our current office at the start of 2023, we’ve been in conversation with the school, which is directly next door to our office.
The previous school identity and signage was looking quite tired and worn, so we thought that a new identity that better reflected its unique location.
It was really important for the headteacher and the school as a whole that the pupils had some involvement and say in the new identity.
Wonderhood Design created a playful yet purposeful rebrand for Soho Parish CofE Primary School, the last remaining primary school in central London’s Soho. The identity, developed pro bono under the agency’s Neighbourly Fund initiative, features a co-created logo, bold colors, and a campaign line to boost visibility and enrollment. Early results show a significant rise in applications and engagement, highlighting design’s power to strengthen community ties.
Wonderhood Design has created a new brand identity for Soho Parish CofE Primary School, the last remaining primary school in Soho. The rebrand, developed through workshops with pupils, features a logo inspired by the school’s architecture and community, a bright yellow and navy palette, and a generative logo tool for students. The initiative, part of Wonderhood’s Neighbourly Fund, has already helped boost school enrolment by nearly 60%.