Absolut Design Cases

News & interviews

• Absolut x Tabasco: Designing heat without gimmicks

  Creative Boom · Mar 4, 2026

  Creative Boom’s feature explores the design of the Absolut x Tabasco collaboration, a limited-edition spicy vodka that merges Swedish minimalism with Louisiana heat. The article details how Absolut’s team, led by Elin Furelid, used layered red screen printing to evoke warmth and intensity while preserving both brands’ iconic identities. The result is a restrained yet impactful packaging design that avoids gimmicks and celebrates shared heritage and craft.

  AbsolutTabascopackaging
• The Daily Heller: Why Contents Labels Need to Be Designed Well

  · Jun 10, 2024

  Steven Heller’s Daily Heller column reflects on the importance of well-designed food labels, tracing the history of nutrition labeling from the 1940s to the FDA’s standardized Nutrition Facts Panel designed by Burkey Belser. He recounts a personal experience with confusing Proposition 65 warnings on a gluten-free flatbread package, arguing that compliance alone isn’t enough—design clarity is essential to avoid consumer fear and misunderstanding.

  Absolutely!Whole Foodspackaging
• Filip Kleremark details his experiences of working with one of Sweden’s leading fashion brands

  The Brand Identity · Apr 28, 2021 · Interview

  The Brand Identity interviews Stockholm-based designer and art director Filip Kleremark about his work for Swedish fashion brands Très Bien and Sun Buddies. He discusses his transition from agency life to in-house design, his studio FOLD, and his approach to print and digital brand development. Kleremark also reflects on his creative process, influences, and the tactile satisfaction of print design.

  FOLDWieden + KennedyKurppa HoskTrès BienSun Buddiesbranding