Otto Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Otto projects in press coverage.
News & interviews
- Watson curates eight typefaces for Motto by Hilton’s location system
The Brand Identity · Mar 20, 2026
Watson developed a rebrand for Motto by Hilton that uses a curated set of eight typefaces to express each hotel's local character. The identity system ties typography to neighbourhood personality while maintaining global cohesion. Photography, film, and a modular grid system reinforce the brand’s adaptable and locally rooted positioning.
WatsonMotto by Hiltonbranding - Derek&Eric Lead Playful Rebrand of Longbottom & Co Tomato Juice
Creative Boom · Mar 5, 2025
Creative agency Derek&Eric has rebranded Longbottom & Co, a premium tomato juice brand, with a 'Playfully Proper' identity that balances British heritage and modern wit. The new design introduces a Queen Mary mascot, refined typography, and a vibrant tomato-inspired color palette to elevate the brand’s premium positioning. The rebrand extends across packaging, digital, and in-store experiences, creating a cohesive and characterful brand presence.
Derek&EricLongbottom & Cobranding - Book Design for Inside Lottozero by Studio Mut
BP&O · May 18, 2020
BP&O reviews Studio Mut’s design for the exhibition catalogue 'Inside Lottozero', created for Lottozero textile laboratories in Italy. The 184-page tri-lingual hardback book uses orientation, edge printing, and color blocking to reflect the exhibition’s themes of inside/outside and materiality. Richard Baird’s analysis highlights how the book’s physical design extends the conceptual framework of the exhibition.
Studio MutLottozero / textile laboratorieseditorial - Studio Showcase: Studio Hi Ho
BP&O · Oct 26, 2019
BP&O’s Studio Showcase profiles Melbourne-based Studio Hi Ho, co-founded by Wesley Waddell and Patrick Scanlan. The article highlights the studio’s thoughtful, architectural approach to branding, particularly in its collaborations with property developer Milieu. It emphasizes the studio’s restraint, material sensitivity, and intellectual engagement across projects like Nth Fitzroy and Whitlam Place.
Studio Hi HoMilieuNeometrobranding - New Brand Identity for Lagotto by Studio Hi Ho
BP&O · Oct 21, 2019
BP&O features Studio Hi Ho’s brand identity for Lagotto, a new café, wine bar, and food store in Melbourne’s Nth Fitzroy development by Milieu. The identity combines modernist typography, playful dog illustrations by Ted Parker, and interior collaboration with Flack Studio to create a warm, community-oriented brand. The project extends across print, packaging, signage, and digital applications, reflecting Mediterranean influences and local character.
Studio Hi HoFlack StudioLagottoMilieubranding