Founder · Type Designer
Starting the foundry was akin to planting a seed that will grow in time.
The main quality of my typefaces is that they are polarising.
If you can demonstrate its range, flexibility, that’s what matters most.
The Brand Identity interviews type designer Carl Rain about the evolution of his independent type foundry, Rain Foundry, and the creative process behind its newly refreshed website. Featuring dreamy illustrations by Taieri Eve, the site embraces a frosted glass aesthetic and expressive animations that reflect Rain’s distinctive, emotive approach to type design. The conversation explores his journey from web developer to type designer, his inspirations, and his vision for the foundry’s future.
The Brand Identity’s 'The Edit' highlights five projects, including Times Two’s bold new brand identity for borderless payments platform Due. The identity embraces inclusivity and global scalability through a lowercase wordmark, dynamic monetary patterns, and a vibrant color palette. Other featured works include minimalist wine branding by José de Wal, a refined identity for Cotton Wild by ZIP ESTUDIO, the Arimado typeface by Carl Rain, and a sustainable fashion identity by Rees Morgan.