Designers and creative leads credited on Nbc projects in press coverage.
The Brand Identity interviews the founders of ROT, a new Los Angeles-based creative studio founded by Keaton Webb, Gabriela Hansen, and Melody Hansen. The trio discusses their multidisciplinary backgrounds, the meaning behind the studio’s name, and their approach to world-building and blending digital and physical experiences. The piece explores how ROT’s identity reflects their ethos of recycling, innovation, and playful yet refined design.
The interview with Decimal partner Gabrielle Harlid explores her journey to partnership, the studio’s globally distributed team, and their collaborative, flexible approach to design. She discusses Decimal’s website refresh, their network-based model, and how the studio balances creative quality with operational structure. The conversation highlights the studio’s international culture and evolving work practices across time zones.