Fox Design Cases
1 case across 1 studio
News & interviews
- More Fire. More Fox. Meet Kit: Firefox's most significant brand evolution in years
Creative Boom · Mar 18, 2026
Creative Boom reports on JKR’s latest brand evolution for Firefox, introducing the 'More Fire. More Fox.' platform and the brand’s first mascot, Kit. The project amplifies Firefox’s existing visual equity and positions it as a challenger brand with renewed energy and purpose. Illustrator Marco Palmieri collaborated on the creation of Kit, a flame-bright fox symbolizing both protection and openness.
- It’s raining stars: THRU sets things in motion with its identity for FOX Sports’ ‘Summer of Stars’
The Brand Identity · Sep 6, 2024
Barcelona-based motion design studio THRU created the identity for FOX Sports’ ‘Summer of Stars,’ celebrating the 2024 Copa América and UEFA Euro tournaments. The project combines a vibrant yellow palette, typographic star compositions, and a modular motion system built in After Effects. Designed by David Rinman, the identity captures the energy of summer and football through dynamic visuals and adaptable templates.
THRUFOX Sportsbranding|motion|advertising - Charting the Evolution of Bro Movie Posters from Con Air to Oppenheimer
It's Nice That · Jul 3, 2024
The article by Liz Gorny explores how the visual language of action movie posters has evolved from the hyper-masculine aesthetics of the 1990s and 2000s to more emotionally complex portrayals of men today. It examines the work of studios like BLT Communications and Art Machine, referencing films such as Con Air, Blade, and Oppenheimer, and discusses how changing ideas of masculinity influence design choices in key art. Designer Sam Ashby offers insights into how male representation and tone have shifted in contemporary poster design.