Fé Design Cases
Designers behind the work
Designers and creative leads credited on Fé projects in press coverage.
Designers and creative leads credited on Fé projects in press coverage.
Rice Studios created a brand identity for Seoul’s CaféCité that positions the café as a 'living archive' of stories and memories. The design uses a flexible grid system, brick-red palette inspired by Seongsu’s industrial past, and detailed illustrations by Maxim Usik to evoke travel and discovery. The result is a timeless, editorially inspired identity that connects people, place, and culture.
The article spotlights designer Léna Labarussias’ packaging for Aube Café, which transforms instant coffee bags into painterly works of art. The design features expressive brushstroke textures paired with clean sans-serif typography and minimal iconography, giving the product a refined, artistic feel.
The article profiles NYC-based designer James Anderson, exploring his self-taught journey and philosophy that blends research, intuition, and playfulness. It highlights his logo design for sound system designer Joel Seigle and his preference for human, imperfect aesthetics in an era of AI-generated graphics. The piece underscores Anderson’s informal education, creative independence, and distinctive approach to branding.
BP&O features Saint Urbain’s branding for Buena Fé, an organic tequila-based canned cocktail made in Jalisco, Mexico. The identity includes naming, a mellow blue wordmark inspired by agave, and playful fruit illustrations that evoke handcrafted charm. Lifestyle photography and nostalgic design cues position the brand within the trend of 'eternal summer' products with authentic Mexican roots.
BP&O features For The People’s branding for Story Espresso, a Sydney café that merges coffee culture with storytelling. The identity uses narrative-driven copy, multiple typefaces, and collaborations with illustrators to make every touchpoint—from cups to menus—part of a story. While praised for its typography and concept, the article critiques the logo’s monster mascot as inconsistent with the rest of the brand.
The article by The Brand Identity, written by Poppy Thaxter, explores the expressive potential of the color orange in branding and identity design. It highlights seven projects from studios around the world that use orange to convey warmth, energy, and emotional resonance across diverse industries.
The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.
The article profiles French design studio Le Dimanche, founded by Maxime Genier and Charlie Acker, which takes a slower, more reflective approach to branding and graphic design. Drawing inspiration from nature, leisure, and French culture, the studio creates thoughtful identities for clients like wineries, cafés, and fashion brands. Their work blends illustration, motion, and print, embodying a relaxed 'Sunday' sensibility.