BP&O features &Walsh’s brand identity for new advertising agency Quality Experience (QX). The identity centers on a 3D 'biosphere' logomark and a suite of five dynamic logos, using a minimalist black and white palette and typefaces Da Vinci Display and Haffer. The article praises the overall sharpness and motion-led design but questions the distinctiveness of the multiple logos.
The Brand Identity interviews Sonya Dyakova, founder of Atelier Dyakova, about the studio’s approach to brand building and design. Based in Deptford, London, the small team works across branding, publications, and exhibitions for cultural and fashion clients. Dyakova discusses the importance of trustful client relationships, bespoke typography, and tactile materials in their creative process.
The Brand Identity’s 'The Edit' highlights five design projects from studios including Manual, Moment, Covers, HATO, and Erik Herrström. Featured works range from Manual’s identity for the Eames Institute to HATO’s branding for DELLI and Covers’ interactive installation in North Wales. The roundup showcases diverse approaches to branding, typography, and material use across industries from culture to technology.
