Dove Design Cases
Designers behind the work
Designers and creative leads credited on Dove projects in press coverage.
Designers and creative leads credited on Dove projects in press coverage.
The article spotlights Italian studio REWOT s.r.l.’s packaging design for FIDOVET’s Cattyfeast, a cat food brand that reimagines pet packaging with a premium, design-conscious aesthetic. Featuring gold foil cans, a friendly serif wordmark, and a saturated color palette, the design positions Cattyfeast as a stylish pantry staple rather than a typical pet food product.
The article discusses Dove’s proactive refresh of its body wash packaging to stay competitive in a market increasingly filled with sensory and boutique-style offerings. Despite already being a category leader, Dove sought to modernize its design to maintain relevance and appeal to evolving consumer expectations.
