Den Design Cases
Designers behind the work
Designers and creative leads credited on Den projects in press coverage.
Designers and creative leads credited on Den projects in press coverage.
The article explores Brazilian creativity as a global cultural force through the perspective of Tátil co-founder Fred Gelli. It discusses how Brazilian design philosophy, rooted in biomimicry, resourcefulness, and maximalism, informs projects like Biocentricos, Natura x Nespresso, and Rio Carnival. Gelli argues that Brazilian design’s diversity and ecological awareness position it as a model for sustainable and expressive global creativity.
Creative Boom’s profile of lettering artist Rob Draper traces his journey from redundancy and personal hardship to international recognition. Through self-initiated projects like Coffee Time, Draper turned drawing on disposable coffee cups into a career-defining practice that led to commissions from Nike, the Golden Globes, and NASA. His later collage and installation work, including a large-scale project for Fenwick, reflects his philosophy of embracing imperfection and starting small.
UnderConsideration’s Brand New features a rebrand of Philbrook Art & Gardens by Nominee, led by designer Scott Allen Hill. The project introduces a new name, logo, and identity system that uses a proprietary flared sans serif typeface and geometric iconography to reflect the museum and garden’s cultural identity in Oklahoma.
Pepsi launched a promotional campaign in partnership with the New York Knicks, hiding specially designed cans across New York City. Each can awarded the finder a pair of suite tickets to the Eastern Conference finals at Madison Square Garden. The campaign leveraged social media clues to engage fans across all five boroughs.
Creative Boom profiles Transylvanian designer Dora Abodi, founder of ABODI Transylvania, who merges folklore and mythology into her fashion collections. Her latest project, The Chronicles, reimagines local legends through hand-painted gowns, sculptural headpieces, and illustrations inspired by her heritage. The article explores her creative process, influences, and the personal meaning behind her work.
UnderConsideration’s Brand New briefly notes the new logo and identity for Calder Gardens, designed by New York studio karlssonwilker. The project introduces a clean sans serif identity using negative space and drop shadow techniques for a cultural institution dedicated to artist Alexander Calder.
Clay Global developed the brand identity and app experience for Eden, an AI-powered real estate platform that translates users’ feelings and visual preferences into personalized property recommendations. The design combines classical and contemporary aesthetics, balancing emotional warmth with digital clarity. Through thoughtful typography, illustration, and interaction design, the brand aims to make home searching more intuitive and human-centered.
