Craft Design Cases
3 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Craft projects in press coverage.
News & interviews
- Craft’s rebrand roots recruitment in cultivation and natural growth
The Brand Identity · Jan 15, 2026
Sundry led a comprehensive rebrand for global creative recruitment consultancy Craft, repositioning it around the concept of cultivation and natural growth. The new identity combines earthy tones, bespoke floral motifs, and a refined typographic system to convey maturity and warmth. Collaborations with Good City, Paula Codoner, and Louie Zeegen extended the brand across digital, motion, and verbal touchpoints.
SundryGood CityCraftbranding - Why Irish Design Week 2025 mattered more than ever for the creative sector
Creative Boom · Nov 26, 2025
Creative Boom’s article by Tom May explores why Irish Design Week 2025 represented a pivotal moment for Ireland’s creative sector. The event showcased international collaboration, design policy integration, and sustainability initiatives across the country. It highlighted Ireland’s growing influence in global design networks and its commitment to inclusive, distributed creative practice.
- Craft rebrands around 'cultivation' to show how it grows creative talent
Creative Boom · Nov 25, 2025
Design recruitment agency Craft has unveiled a new brand identity centered on the concept of 'cultivation', symbolized through a floral visual system. The rebrand, led by a global creative team including Sundry, Good City, and photographer Paula Codoner, reflects Craft’s mission to nurture creative talent and leadership. The refreshed identity replaces a decade-old Elmwood design with a more mature, textured, and globally resonant look.
CraftSundryGood CityCraftNew York Timesbranding - "Store Offers Full-Body Shoe Experience with Bouncy Castle"
Creative Boom · Oct 15, 2025
Creative agency The Great Exhibition collaborated with Swedish sportswear brand Craft to create the 'Walk the Sky Experience', an inflatable pop-up store in Stockholm that lets visitors physically experience the Kype running shoe through a bouncy castle environment. The project aims to reimagine retail as a playful, sensory experience while commenting on the decline of traditional high streets. The installation merges fun and purpose, positioning experiential design as a potential future for retail engagement.
The Great ExhibitionCraftspatial_design - Top Brands Captivating Gen Alpha in 2025 Unveiled
Creative Boom · Oct 7, 2025
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
- "Small Korean Studios Navigate Independence Amid Chaebol Dominance"
It's Nice That · Jul 8, 2025
The article explores how small independent design studios in Korea are sustaining themselves by launching their own ventures. Studio Double-D, led by Huh Minjae, created Be(Attitude) and later Nupip, while Vergum, founded by Chung Yeonjung, evolved into Vergum Making through its cultural product Good Luck Fish. These examples highlight how Korean designers are blending entrepreneurship with cultural and design innovation to maintain independence.
Studio Double-DVergumVergum MakingNational Museum of KoreaKorean Craft and Design Foundationbranding - "Exploring Modern Basketry with Basketclub's Creative Twist"
It's Nice That · Apr 8, 2025
The article profiles Basketclub, a global community initiative founded by designers Adrianus Kundert and Jamie Wolfond to explore modern basket making through emoji-themed briefs. The project celebrates manual craftsmanship and collaboration, bringing together designers worldwide to reinterpret traditional basketry. It highlights the club’s evolution, notable collaborations, and upcoming exhibition at Schloss Hollenegg in Austria.
BasketclubEarnest StudioDach&ZephirHermès JapanHayproduct_design - Collect by Spin
BP&O · Mar 24, 2017
BP&O features Spin’s brand identity for Collect, the international art fair presented by the Crafts Council at London’s Saatchi Gallery. The identity uses Brauer Neue, a black and white palette, and typographic repetition to create a restrained yet distinctive modernist look. The design extends across print, signage, and environmental graphics, balancing simplicity with the fair’s diverse artistic content.
SpinCollectCrafts Councilbranding - "Craft 3 Launches: Innovate with Pro Design Tools and AI"
Curated Design
The article briefly highlights Craftwork’s design for the Craft 3 website, promoting new ways to craft your life. It notes that the site was built in Framer and showcases Craftwork’s digital design capabilities from their Bangkok-based studio.
CraftworkCraftdigital - Recraft: Curated Design Tools and Resources
Curated Design
The article briefly lists Recraft, an AI-powered artboard platform, as part of Craftwork’s curated design inspiration collection. It highlights Recraft’s focus on artificial intelligence and links to its website for exploration.
CraftworkRecraftdigital