Commo Design Cases
1 case across 1 studio
News & interviews
- Mak Kai Hang on shifting from books to China’s biggest brands
The Brand Identity · Jan 30, 2026 · Interview
The Brand Identity interviews Hong Kong-based designer Mak Kai Hang about his journey from book design to leading branding projects for major Asian clients. He discusses his studio’s philosophy of combining experimentation with timeless craftsmanship, his experience at Commission Studio in London, and the milestone of redesigning HEYTEA’s logo. The conversation explores his approach to type design, fashion branding, and maintaining a small, focused studio team.
Makkaihang DesignCommission StudioJoint PublishingHEYTEACommon Divisorbranding - Companion–Platform Designs Season-Adaptive Logo for Uncommon Fruits
It's Nice That · May 20, 2025
Companion–Platform created a variable, seasonally adaptive identity for Uncommon Fruits, a research initiative by Robida Collective exploring fruit trees and edible ecology. The identity features a flexible logo system inspired by natural growth and uses typefaces Cerial and Gaisyr to balance familiarity with organic form. The website extends this concept through an 'orchard of words' that encourages exploratory navigation.
Companion–PlatformRobida CollectiveUncommon FruitsRobida Collectivebranding - "Barkas Reinvents Common Goal's Brand for a Friendlier Footballing World"
It's Nice That · Feb 10, 2025
Independent studio Barkas has rebranded Common Goal, a global football network, with a warm and inclusive identity that moves away from flashy sports aesthetics. The new design features a hand-drawn logo forming a heart, a set of illustrated icons, and a colour palette of soft, accessible tones. The project aims to reflect Common Goal’s community-driven mission and inclusive spirit within the football world.
- Common Goal Reveals New Look by Barkas to Boost Mission Impact
The Brand Identity · Jan 24, 2025
Barkas has rebranded Common Goal, the global football charity, with a bold and human-centered identity that reflects the organisation’s mission to unite sport and social impact. The new design features the RAW typeface by Out of the Dark, a vibrant and accessible colour palette, and hand-drawn illustrations that balance energy with warmth. The rebrand aims to amplify Common Goal’s message of inclusivity and optimism across its global community.
- Perky Bros
The Brand Identity · Dec 20, 2016 · Interview
The Brand Identity interviews Jefferson Perky, Creative Director of Nashville-based studio Perky Bros, about the studio’s origins, design philosophy, and approach to branding across diverse industries. Perky discusses projects for clients like Wagon Wheel, Treadwell, Common Lot, and No. Six Depot, emphasizing craft, materiality, and thoughtful design. The conversation highlights the studio’s small size, versatility, and commitment to authentic, tactile brand experiences.
Perky BrosWagon WheelTreadwellbranding