The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
The Brand Identity interviews designer Cris Mascort about her international career, her transition to independent work, and the importance of health and balance. She discusses her experiences in Barcelona, London, and New York, her collaborations with studios like Character and Some Days, and her pro-bono project for ESCAC. Mascort also shares insights on studio culture, remote work, and her plans to open her own studio.
CharacterSome DaysFictive KinConverseTom Ford Beauty
