7UP Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on 7UP projects in press coverage.
News & interviews
- 7UP Pink Lemonade Swaps Signature Green for Bold Pink Can
· Sep 11, 2026
7UP Pink Lemonade departs from the brand's signature green packaging with a vivid pink can for its lemonade flavor. White and green 7UP shapes wind across the pack like ribbons, while watermelon pink, cherry red, lime green, and chunky typography create a playful, candy-coated appearance. The article clarifies that this uses 7UP's visual identity outside North America rather than the KDP-approved redesign by Deutsch released in August.
- Territory Studio Creates Nine Films for Call of Duty: Black Ops 7
· Aug 31, 2026
The Dieline’s monthly roundup highlights notable packaging designs and redesigns from August 2026. It cites Jif’s first redesign in 30 years, 7UP’s new recipe and brand identity, and sustainability-led packaging ideas including shampoo packaged in soap and a rethink of single-serve coffee waste.
- The Dieline’s Top June 2026 Design Stories
· Jul 1, 2026
The Dieline’s June 2026 roundup highlights notable packaging and branding stories, including Pirate’s Booty’s redesign, Moozy’s canned milk, and Coca-Cola’s World Cup collectible cans. The article also mentions collaborations like Fortnum & Mason’s biscuit tin with Design Bridge and broader discussions on AI’s role in design. It serves as a snapshot of the month’s most talked-about creative projects and industry trends.
Design BridgeBrands&PeopleSODAAPirate’s BootyMoozypackaging - 7UP Celebrates Four Guatemalan Destinations With Collectible Can Series
· Jun 29, 2026
7UP’s Latin America team at PepsiCo Design created the Destinos Guatemala can series celebrating four Guatemalan destinations. Each can features flat, graphic illustrations inspired by mid-century travel posters, unified by 7UP’s signature green. The collection highlights national pride and collectible appeal within beverage packaging design.