Freelance Strategist

No snooping. Just cookies. We use cookies to make things smoother, smarter, and more relevant to you. Click “Accept all” if that sounds good. Customise Reject All Accept All Powered by Customise Consent Preferences We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below. The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... Show more Necessary Always Active Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data. Cookie __cf_bm Duration 1 hour Description This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Cookie _cfuvid Duration session Description Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services Cookie cookieyes-* Duration 1 year Description CookieYes sets this cookie for consent solution management. Functional Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features. No cookies to display. Analytics Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. Cookie _ga_* Duration 1 year 1 month 4 days Description Google Analytics sets this cookie to store and count page views. Cookie _ga Duration 1 year 1 month 4 days Description Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. Performance Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors. No cookies to display. Advertisement Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns. Cookie _gcl_au Duration 3 months Description Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. Uncategorised Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet. No cookies to display. Reject All Save My Preferences Accept All Powered by Base Instagram LinkedIn Freelance Strategist Geneva To support our team, Base Geneva is actively seeking a qualified Freelance Strategist, on an ongoing basis. Your role will span both the day-to-day and the definition phase of a project. On the day-to-day side, you'll contribute to naming, copywriting, and content across a range of projects and pitches. On the definition side, you'll lead together with the team the analysis, synthesis, and research needed to distill a brand's north star and personality, and translate it into a differentiating brand story everyone can relate to, shaping the narrative, positioning, mission, vision, values, and tone of voice that reveal a brand's uniqueness and jump-start the creative phase. You'll also work with the team to help craft strategic proposals for new business opportunities. Freelance ongoing Location: Geneva Expected Start: at the earliest possible time Responsibilities Lead the definition phase of a project (analysis, synthesis, research) to distill a brand's north star and personality. Shape narrative, positioning, mission, vision, values, and tone of voice. Support day-to-day strategic and content needs across projects: naming, copywriting, pitch materials. Contribute to strategic proposals for new business opportunities. Collaborate closely with designers and project managers to bring strategy to life. Qualifications Solid experience in brand strategy, ideally at an agency or creative studio. A strong writer, equally comfortable moving between big-picture strategic thinking and day-to-day content work. Able to connect brand thinking to communication, activation, and pitch work. Broad general knowledge, with a strong ability to dig up references and conduct research. Strong visual literacy and a broad knowledge of art, history, and sociology. Deep understanding of the contemporary world and its challenges. Open-mindedness. Curious. Creative. Collaborative, rigorous, and comfortable working autonomously on a freelance basis. Fluent French and English are a must Diversity & Inclusion At Base Design, we not only accept diversity, we celebrate it. As an equal-opportunity employer, we actively seek a wide and varied pool of applicants. We select candidates based on individual qualifications, merit, and business needs. Because we know that the more inclusive we are, the better our work will be. To learn more about our inclusion policy, contact Charlotte De Benedetti at jobgva@basedesign.com . Apply Please send the below to jobgva@basedesign.com . Include your full name and "Strategist – Freelance" in the subject line. A CV in PDF format Work samples and/or website jobgva@basedesign.com