
Vista created a soft relaunch of J’N’C, an international fashion magazine covering business, art, beauty, trade fairs, fashion shows, ateliers, concept stores, and galleries. Vista revised the editorial design through updates to the layout, grid, and overall structure, giving recurring sections a cleaner and more contemporary appearance. In close collaboration with the editorial team, Vista continues to produce the magazine twice a year with industry-focused content spanning fashion, business, trade, and lifestyle. The project also introduced a modular grid for fashion shoots and issue-specific exclusive typography, creating strong space for photographic staging while allowing flexible treatment of interviews and other editorial formats.
Set in a custom typeface
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The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.