Book design for a graphic design publisher

Vista created the concept and editorial design for The History of Graphic Design, a two-volume TASCHEN publication covering 130 years of graphic design. The books function as a pictorial atlas, combining several thousand illustrations, timelines, detailed case studies, and portraits of 200 major figures. Vista developed a consistently applied design system to make this vast body of material easy to navigate while supporting both targeted research and visual discovery. The publication traces the field from poster design to advertising, corporate identity, packaging, editorial design, and digital products, with multilingual texts in multiple editions.