Corporate design for a regional printing company

Vista created a new corporate design for Hupfauf Druck, a long-established print shop in Upper Bavaria undergoing a successful generational transition. The identity centers on variability: a rotating logo system built from colour bars that can shift at different angles, plus 15 derived patterns used across digital and print applications. The system references the craft of printing through cues such as paper stacks, register marks and colour reproduction. A six-colour pattern brings flexibility to stationery, online presence, social media, adhesive tapes and team shirts, with monochrome variants for additional uses. Vista also developed a sub-identity for Hupfauf Digital, extending the main brand into the company’s online division.