E-commerce design for a Düsseldorf patisserie

Vista created an online store for Pure Pastry, a family-run Düsseldorf patisserie, bringing its extensive range of pastries, chocolates, macarons, and cakes to the web. The project included concept and consulting, screen design and development, product photography, and copywriting. Vista developed tailored e-commerce features such as a Mix & Match tool for custom chocolate boxes, options for personalised cakes, and Click & Collect support for fresh products unsuitable for shipping. A calendar-based pickup system and mobile-friendly shopping flow help customers navigate ordering with ease. Vista also photographed and styled more than 200 products in a consistent visual language, with assets optimised for social media to support ongoing promotion of new and seasonal offerings.