Book design and illustration for a leadership author

Vista created the design for Andrea Grudda’s non-fiction book “Character Proof,” developing a visual system that supports its ideas about leadership, teams, and personal character. The project combined editorial design, illustration, and original infographics to make complex content clear and engaging. An optimistic graphic language, expressive typography, and two bright spot colours gave the book a distinctive look while also helping structure guest contributions and informational sections. Vista extended the design across supporting media, including social posts for lectures and the audiobook cover. The book was later selected by a Stiftung Buchkunst jury as one of the best designed books of the year.