Brand Platform And Website For A Luxury Vision Care Clinic

Line of Sight is a luxury vision care clinic seeking global expansion and a shift in how eyecare is perceived. Newkid developed a brand anchored in the name’s themes of vision and clarity, positioning the clinic’s offer as proactive and holistic rather than transactional. The creative platform, “finding your focus,” introduced a signature use of visual blur across channels to spotlight the experience of sight. Newkid designed an immersive, intuitively structured website with arresting visual blocks and a linear through-line that guides the eye through content. Deliverables included a logomark, website, and motion assets, supported by film and photography. The system aligns the clinic with the luxury eyewear world it inhabits, moving beyond optometry clichés while equipping the business for coherent rollout across markets.