Brand Identity and Website for WCVA

Design Dough created a new brand strategy, identity and website for WCVA, the national membership body for voluntary organisations in Wales. The work included research and strategy activities, brand guidelines and collateral, campaign design, and a WordPress website developed through information architecture, wireframing, prototyping and user testing. The identity uses a bold, vibrant colour set and a custom icon set; its logo breaks from conventional typographic restraints by creating movement in the letterforms.