Brand Identity and Packaging for an Ethical Organic Shop

Design Dough developed Viva Organic’s brand from strategy onward for Rod and Siobhan’s organic produce and products shop. The work included brand naming, positioning, identity design, packaging, guidelines, collateral and training, alongside website strategy, information architecture, wireframes, WordPress development and user testing. The brand messaging was intended to communicate ethical living, sustainability, recycling and reducing plastic packaging in an open, non-judgemental way.