Brand Identity and Website for Valleys Kids

Design Dough refreshed the brand identity and website for Valleys Kids, a Welsh Valleys organisation supporting individuals, families and communities through activities, initiatives and social enterprises. The studio refined the existing illustrated logo and type, and added devices including a paint stroke, location colour palettes, a tone of voice and graphical elements. To clarify that the organisation serves people beyond children, the brand uses a mix of adult and child imagery. The website work included restructuring navigation and information architecture, alongside wireframing, prototyping, WordPress development and user testing.