Design Dough refreshed the brand identity and website for Valleys Kids, a Welsh Valleys organisation supporting individuals, families and communities through activities, initiatives and social enterprises. The studio refined the existing illustrated logo and type, and added devices including a paint stroke, location colour palettes, a tone of voice and graphical elements. To clarify that the organisation serves people beyond children, the brand uses a mix of adult and child imagery. The website work included restructuring navigation and information architecture, alongside wireframing, prototyping, WordPress development and user testing.
Designdough revitalised Valleys Kids’ brand and website to better reflect its inclusive mission of supporting people of all ages across the Welsh Valleys. The refreshed identity modernised the logo, introduced playful graphic elements, and restructured the website for improved accessibility and engagement. The result is a cohesive, welcoming brand that communicates hope and community connection.