Website Redesign for the Vale Resort

Design Dough redesigned The Vale Resort’s website and refreshed its brand identity for the hospitality destination. The work included a website audit, discovery workshops, user-journey and persona work, information architecture, wireframes, prototypes, WordPress development, training, and launch support. The site was restructured around dedicated Stay, Spa, and Golf landing pages, with navigation and calls to action intended to support booking journeys. The CMS includes tools for managing offers, pricing, time-sensitive promotions, user-specific visibility, and page hierarchy.