Brand Identity and Website for Launch Packaging Design

Design Dough refreshed the identity and website for Launch Packaging Design as the company entered a new chapter after 20 years. The work included competitor analysis, brand strategy, positioning, identity design, guidelines, collateral, and brand training, alongside website strategy, information architecture, wireframing, prototyping, and WordPress development. The rebrand foregrounds Launch Packaging Design’s diversified services and craftsmanship, while the website uses visuals and storytelling to present its packaging-industry expertise.