Brand Identity and Website for Sport Wales

Design Dough began working with Sport Wales in 2016 on its corporate branding. The work included discovery workshops, stakeholder engagement, brand strategy and positioning, audience analysis, brand guidelines, and collateral. Digital deliverables included user journeys, persona profiling, information architecture, website strategy, frontend and backend development, and website training. Sport Wales’ stated vision was a healthier, more active nation, with young people supported to enjoy sport throughout their lives.