Brand Strategy and Website for a Grassroots Football Club

Design Dough developed brand strategy, messaging and a website for North Cardiff Cosmos Football Club. The work built on the club’s existing community-created logo and culture with a new brand system and voice. The WordPress site used information architecture, user journeys, wireframes and prototypes to organise fixtures, coach downloads and safeguarding information, alongside calls to action for volunteering, coaching, sponsorship and refereeing.